In Chengdu, Hima Ālaya Studio is one of more than half a dozen contemporary Tibetan fashion brands—1376 and SUPER MI are other popular labels—that have sprung up in recent years, offering designs that reflect the aesthetics of a new generation of young, urban Tibetans.

Making Tibetan clothes hip for the millennial generation

A studio in China wants to break the stereotype of Tibetans as herder-nomads.


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